UNILEVER to create 10,000 bright futures for young entrepreneurs in Europe


Yes for Europe is proud to host a blog post presenting the launch of I’m Walls, an Unilever project we are partners of aiming at empowering 10,000 young people in Europe!

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  • Unilever launched I’m Wall’s in Europe, helping young people build on-the-job experience and entrepreneurial skills.
  • Unilever entered a strong partnership with the “European Youth Forum” and “YES for Europe – European Confederation of Young Entrepreneurs”.
  • The kick-off event will take place on 12 July at 12.00 at Place du Luxembourg.


Today, Unilever launched I’m Wall’s Europe – a youth entrepreneurship programme giving talented and driven individuals an opportunity to manage their own ice cream enterprise. By 2020, Unilever commits to creating bright futures for 10,000 young people in Europe and 100,000 people globally.

Across Europe, the Unilever ice cream brand offers its vendors not only their first working experience, but important business skills and training to become more self-sufficient. Entrepreneurship is one way out of unemployment; this needs to be recognised, encouraged and funded by the EU and its member states.

To help make the programme a success and to find solutions to the current challenges young Europeans face, collective action is needed. This is why Unilever is partnering with like-minded organisations, the European Youth Forum and YES for Europe – the European Confederation of Young Entrepreneurs. Together, Unilever and its partners have the know-how, scale and influence to put youth entrepreneurship high on the European and member states’ agendas.

Jan Zijderveld, President Unilever Europe says, “We are excited to launch I’m Wall’s in Europe! Europe’s youngsters have enormous potential and I’m Wall’s intends to inspire them to start their own business. Our programme sets people up for success by providing everything from ice cream carts and uniforms to vending location sites and the proper licenses. This allows vendors to thrive and grow in their role as micro-entrepreneurs.”

Allan Pall, Secretary General of the European Youth Forum says: “Schemes that aim to increase employability of young people and tackle youth unemployment are to be welcomed. With far too many young people still a long way from the labour market, stuck in poverty and social exclusion, we need concerted action from the EU, governments and employers. We welcome companies such as Unilever for investing in the skills development of young people.”

Luca Donelli, President of YES for Europe says, “YES is excited to contribute to I’m Wall’s. We believe in the mutual benefits generated by cooperation between young entrepreneurs and large corporations. Sales skills are often underestimated, but critical for enterprise growth and can be developed via simple tasks like selling ice-cream.”

By end of 2016 I’m Wall’s will be present across 20 countries and would be impacting the lives of more than 40,000 people. In Europe, I’m Wall’s exists in Spain, Portugal, Italy, Greece, Finland, Poland, the Netherlands and the United Kingdom. This year, the ambition is to create 1,500 bright futures for young people in Europe. The programme is also part of the Unilever’s wider Sustainable Living commitment to have a positive impact on the lives of two million people by 2020.

So head down to Place du Luxembourg on 12 July from 12.00 -14.00 to get a refreshing ice cream and hear more about our plans for Europe. You will find us in front of the information office.

Follow our ice cream adventures on Twitter @UnileverEU #imwalls.

Images and video from the experience in Spain and Portugal in 2015

Im Walls Portugal 1

Im Walls Portugal 2

Walls Frigo Spain

About Unilever:
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. It has 169,000 employees and generated sales of €53.3 billion in 2015. Over half (58%) of the company’s footprint is in developing and emerging markets. Unilever has more than 400 brands found in homes around the world, including Persil, Dove, Knorr, Domestos, Hellmann’s, Lipton, Wall’s, PG Tips, Ben & Jerry’s, Marmite, Magnum and Lynx.

Unilever’s Sustainable Living Plan commits to:

  • Helping more than a billion people take action to improve their health and well-being by 2020.
  • Halving the environmental impact of our products by 2030.
  • Enhancing the livelihoods of millions of people by 2020.

Unilever was ranked number one in its sector in the 2015 Dow Jones Sustainability Index. In the FTSE4Good Index, it achieved the highest environmental score of 5. It led the list of Global Corporate Sustainability Leaders in the 2016 GlobeScan/SustainAbility annual survey for the sixth year running. Unilever was ranked the most sustainable food and beverage company in Oxfam’s Behind the Brands Scorecard in 2016 for the second year.
For more information about Unilever and its brands, please visit www.unilever.com. For more information on the USLP: www.unilever.com/sustainable-living/.



Renatte Georgescu
Unilever European External Affairs
+32 2 742 32 38